Reasons to choose Midlands

Technology is at the heart of Midlands’ commitment to quality and reliability. Across seeds, oils, superfoods, and Mānuka honey, we integrate advanced machinery, automation, and data-driven solutions to maintain the highest international standards. From GPS-guided planting to cold storage transport, our technology ensures precision, traceability, and efficiency at every step of production.

New Zealand’s pristine environment provides the perfect foundation for exceptional products. With pure air, abundant water, and fertile soils, our farms and facilities deliver goods of unmatched quality. Counter-season production, combined with sustainable practices and rigorous standards, ensures reliable, globally trusted supply year-round.

At Midlands, we combine cutting-edge technology, expert knowledge, and purpose-built facilities to deliver world-class seeds, premium honey, and high-quality nutritional oils. From precision seed cleaning and crop management to advanced honey production and cold-pressed oil extraction, every stage of our integrated operations is designed for quality, consistency, and full traceability to meet the highest international standards.

At Midlands, vertical integration ensures complete control over quality, traceability, and compliance from production to delivery. Our dedicated in-house Export & Logistics teams work alongside technical and quality experts to guarantee that every shipment, whether seed, honey, or nutrition products, meets stringent international standards, passes customs smoothly, and arrives safely at its destination.

Midlands is one of New Zealand’s most vertically integrated agribusinesses. Across our Seed, Nutrition, and Honey companies, we manage the entire supply chain, from the farm and field through production, processing, testing, and export. This level of integration gives us complete control over quality, traceability, and reliability at every stage, ensuring we consistently deliver exceptional products to our customers around the world.

At Midlands, quality is more than a standard, it’s a promise. Across our Seed, Honey, and Nutrition businesses, every product is supported by fully integrated systems, rigorous testing, and internationally recognised certifications. From the farm to the final shipment, we deliver safe, consistent, and high-performing products to over 60 global markets.

Our pollination services build long term mutually beneficial relationships between arable growers, customers and ourselves. Our services enable New Zealand to produce specialty seed crops that can compete in the global market and contribute to New Zealand's seed industry.

At Midlands, our Agricultural Contracting team combines expertise, advanced technology, and a commitment to precision to ensure high-value crops achieve their maximum potential. From precision planting and inter-row spraying to vegetable crop topping and logistical management, our fully integrated services provide certainty in timing, quality, and traceability for domestic and international markets. Our purpose-built equipment, GPS-enabled machinery, and experienced operators guarantee crops meet the highest international standards every step of the way.

Best agronomic practices and supervision

At Midlands, research and development is more than a department, it’s a philosophy. Our integrated R&D spans high-value hybrid seeds, specialty oils, superfoods, and premium Mānuka honey, combining agronomy, food science, and beekeeping expertise to create innovative solutions for growers, manufacturers, and global partners. By connecting research to practical outcomes, we ensure products meet the highest international standards of quality, traceability, and market readiness.