our capabilities

Why choose Midlands Seeds?

Our vertically integrated supply chain means we can control the quality of our seeds at every stage of production, all the way through to delivery to port. With an emphasis on quality at every stage of production, we guarantee complete traceability from the planted seed, right through to the final product.

Cereals

Frequently Asked Questions

Welcome to our FAQ section, where we answer the most common questions about our products and their uses. From nutritional benefits to processing tips, we aim to provide clear, practical information to help you make informed decisions—whether you’re a food manufacturer, distributor, or ingredient buyer.

Does New Zealand grow wheat?

Yes. New Zealand grows milling wheat, biscuit wheat, feed wheat, and specialty varieties, mainly in Canterbury and Southland.

What is milling of wheat?

Milling is the process of grinding wheat into flour using rollers or stone mills. Different fractions (bran, germ, and endosperm) can be blended to produce specific flour grades.

What is the best wheat for biscuits?

Biscuit wheat is typically a low-protein, soft wheat that produces tender textures in baking. NZ growers produce specialised biscuit wheat varieties for food manufacturers.

Is pearl barley good for you?

Yes. Pearl barley is rich in fibre, vitamins, and minerals. While it contains slightly less fibre than whole barley, it is still a nutritious grain.

What is the difference between barley and pearl barley?

Barley is the whole grain. Pearl barley has had the hull and bran layers polished off, making it quicker to cook and ideal for soups, salads, and processed foods.

What is seed production?

Seed production is the process of growing crops specifically to harvest high-quality seed for planting. It requires strict agronomy, isolation, and quality standards.

What affects seed production?

Seed production is influenced by genetics, climate, soil quality, crop management, disease control, and isolation distances to maintain purity.

Still have questions?

Got more questions? We’re here to help. Whether it’s about product options, applications, or bulk supply, our team can provide the answers you need - quickly and reliably. Get in touch and let’s find the right solution for your business.

Contact us

We look forward to hearing from you.

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Direct Contacts
Steve Williams

BCom (Mgt Sc)

Seed Multiplication Sales Manager

Midlands Seed

+64 27 553 0846seed@midlands.co.nz
Brett Colgan

Pulses Sales Manager

Midlands Seed

+64 276 867 328seed@midlands.co.nz
Peter Burton

Cereals & Grain Sales Manager

Midlands Seed

+64 27 444 5122seed@midlands.co.nz
Sam Luscombe

Oilseeds & Pulses Sales Manager

Midlands Seed

+64 27 807 9357seed@midlands.co.nz