

Advanced Technology – Precision, Consistency, and Innovation
Technology is at the heart of Midlands’ commitment to quality and reliability. Across seeds, oils, superfoods, and Mānuka honey, we integrate advanced machinery, automation, and data-driven solutions to maintain the highest international standards. From GPS-guided planting to cold storage transport, our technology ensures precision, traceability, and efficiency at every step of production.
Precision Technology for Seeds & Crops
Our agricultural contracting and seed production teams use state-of-the-art technology to optimise crop outcomes:
- GPS-enabled precision seeding and inter-row cultivation
- Automated topping, mulching, and male plant removal
- Field monitoring for irrigation, soil health, and pest management
- Full traceability from paddock to export container
This precision reduces risk and enhances yield and quality for high-value hybrid crops.
Advanced Nutrition Production Technology
Midlands Nutrition uses purpose-built equipment to produce premium oils and superfoods:
- Cold-press extraction preserving nutrients and freshness
- Climate-controlled storage and bottling lines
- Packaging flexibility from bulk to retail-ready formats
- Rigorous testing for heavy metals, residues, and product stability
Our technology ensures products remain fresh, nutritionally optimized, and ready for global distribution.
Honey Production & Automation
For Mānuka honey, Midlands combines beekeeping expertise with automated production systems:
- Visual inspection and metal detection for flawless packaging
- Automated weighing, filling, and labelling for consistency
- Collaborative robots and preventative maintenance for efficiency
- Environmental monitoring to support hive health and product quality
These innovations ensure every jar meets strict quality standards and international regulations.
Integrated Technology for Global Reliability
By combining operational expertise with advanced technology, Midlands provides a reliable, vertically integrated supply chain:
- Continuous monitoring and quality assurance at every stage
- Full traceability from farm to export
- Compliance with global regulatory requirements
Midlands’ investment in technology is more than machinery, it’s a commitment to precision, efficiency, and world-class quality. From seed to oil to Mānuka honey, our systems guarantee products are consistent, sustainable, and market-ready, giving our partners confidence in every shipment and every harvest.
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Contact our team

Steve Williams
BCom (Mgt Sc)
Seed Multiplication Sales Manager
Midlands Seed
+64 27 553 0846seed@midlands.co.nz






