Growing success from the ground up – the Midlands Seed story.

Our story

Midlands Seed, established in 1990, has through innovation and ingenuity has become one of New Zealand’s top agricultural producers and suppliers of specialty vegetable and herbage seeds, pulses, oilseeds, cereal grains, and related value-added food ingredients.

Today, we are at the heart of a global supply chain, delivering 95% of the country’s Marrowfat peas and 40% of the world’s hybrid carrot seed.

Our latitude, pristine air quality, consistent water supply for irrigation, and exceptional soil types allow us to produce superior products for export.

Research and development is critical to our business, building a strong future for our stakeholders, and allows us to continually explore new avenues to improve our product range. Our people ensure we are trusted partners for farmers, suppliers and international buyers, by providing products and services that strengthen their businesses in the long run.

We have a strong quality assurance programme, guaranteeing complete traceability from the planted seed, right through to the final product.

World leading quality is our benchmark, in everything we do. From consultation to formulation, conception to fulfilment, our emphasis on quality and attention to detail at every stage of the supply chain is second to none.

Midlands Seed is one of New Zealand’s top agricultural producers of specialty seeds and food ingredients. With world-leading quality as our benchmark, our latitude, air quality, water supply, and exceptional soil types allow us to produce superior products.