Growing success from the ground up – the Midlands Seed story.

Our story

Midlands Seed, established in 1990, has through innovation and ingenuity has become one of New Zealand’s top agricultural producers and suppliers of specialty vegetable and herbage seeds, pulses, oilseeds, cereal grains, and related value-added food ingredients.

Today, we are at the heart of a global supply chain, delivering 95% of the country’s Marrowfat peas and 40% of the world’s hybrid carrot seed.


Our latitude, pristine air quality, consistent water supply for irrigation, and exceptional soil types allow us to produce superior products for export.

Research and development is critical to our business, building a strong future for our stakeholders, and allows us to continually explore new avenues to improve our product range. Our people ensure we are trusted partners for farmers, suppliers and international buyers, by providing products and services that strengthen their businesses in the long run.

We have a strong quality assurance programme, guaranteeing complete traceability from the planted seed, right through to the final product.

World leading quality is our benchmark, in everything we do. From consultation to formulation, conception to fulfilment, our emphasis on quality and attention to detail at every stage of the supply chain is second to none.

Our Location

New Zealand's Canterbury Plains have a world reputation for excellent arable production. The temperate climate and good water supply create ideal conditions for a broad range of crop production and research.

Canterbury straddles the 43 degree south latitude line, a location comparable with Northern Italy in Europe and the Oregon in the United States.

Ashburton is the hub of New Zealand's arable industry.

Located centrally on the Canterbury Plains, it is here that Midlands Seed has its base, servicing their growers as well as their domestic and international customers.

Ashburton is serviced both by rail and road with a choice of two deep water ports with container facilities located at Lyttelton - 90 kms to the North and Timaru - 77 kms to the South. From these ports Midlands Seed ships its products to over 60 destinations in 34 countries.

To the west, Ashburton is bounded by the spectacular grandeur of the world famous Southern Alps and to the east by the Pacific Ocean. Snow-fed rivers, which form the northern and southern boundaries, ensure an abundance of irrigation water, not only from direct access but also from underground sources.

Summer Climate

Summer temperatures climb as high as 35 degrees Centigrade with an overall summer average of 25 degrees. Night temperatures fall to between 12 and 15 degrees Centigrade in summer. Summer/autumn planting is undertaken in February/March, with harvest in the following January to March period.

Winter Climate

Winter, while colder, is not considered extreme with overnight temperatures falling to as low as -5°C with up to 12°C to 14°C during the day. The winter months are from May to August with spring planting undertaken in late August through to October for an anticipated February/March harvest.

Regional Stats

Midlands Seed is one of New Zealand’s top agricultural producers of specialty seeds and food ingredients. With world-leading quality as our benchmark, our latitude, air quality, water supply, and exceptional soil types allow us to produce superior products.