What We Offer

What We Offer

Midlands Seed is one of New Zealand’s top agricultural producers of specialty seeds and food ingredients, delivering 95% of the country’s Marrowfat peas and 40% of the world’s hybrid Carrot seed.

With world-leading quality as our benchmark, our latitude, pristine air quality, consistent water supply and exceptional soil types allow us to produce superior products. Built on research and development, our people ensure we are trusted partners for farmers, suppliers, and international buyers.

Our Seed Production focuses on two separate areas, Seed Production of Vegetable and Herbage Seed and Bulk Arable Seed Production.

Seed Production

We grow a range of Vegetable and Herbage Seed crops under forward contract. Our vertically integrated supply chain, which includes agricultural contracting and crop pollination, allows us to control the quality at every step of production.

30 Years Experience in Seed Production & Research

Midlands Seed was established in 1990, and through innovation and ingenuity we have become one of New Zealand’s top agricultural producers and suppliers of specialty vegetable and herbage seeds. Since the beginning, one of our main priorities has been a focus on research, supplying our team with a wealth of industry knowledge and insight, particularly in hybrid seed crop production.

Varietal Purity & Crop Isolation

Varietal purity throughout the total production and supply process is of paramount importance, to protect the interest of buyers and the integrity of Quality Assurance Programmes. We have implemented Seed Crop Isolation Distance (SCID), a local system established for sharing information between other seed producers and local farmers about what crops are being planted.  This ensures crops are appropriately isolated to avoid contamination and off types, maintaining hybridity. 

Find out more

View our Seed Multiplication Product List >

View Midlands Product List Catalogue >

Bulk Arable Seeds

We service all parts of the seed industry, growing a diverse range of arable food crops, including cereals, pulses and oilseeds, to produce a portfolio of premium quality food ingredients.

These Arable Foods are produced both for the local market in New Zealand and Australia, as well as selected offshore markets. As part of our commitment to food safety, we ensure we have clear lines of traceability for all our products.  We know where our products come from and where they end up.  All along the way we ensure that we focused on a high-quality production process and the highest quality assurance.

Midlands Arable Food range including;

  • Linseed Seed
  • Hemp Seed
  • Pulses (including further processed pulses)
  • Specialty Oilseeds
  • Cereals

Technology to Improve Quality

We invest in technology that improves product quality.  From metal detectors to colour sorters we have the right tools to produce superior products.

Plant Breeding

We're future ready, with plant breeding programmes to develop current and new varieties. Our breeding programmes focus on producing superior traits in arable food crops, including improving the quality of nutrition.

Further Processing of Splits, Flours and Blended Mixes

Our premium range of pulses are further processed into a range of split variations and flours.  Blending services are also available on request, we can offer a range of blends from pulse soup mixes to flour blends. For further processed Oilseeds, visit Midlands Nutrition here.

Find out more

View our Arable Food Product List >

View Midlands Product List Catalogue >

View Midlands Nutrition Health Food Range >

Packaging Options

We provide standard packing options when it comes to bulk delivery. Orders are packed into containers or on pellets in sacks, or in larger bulk bags. Sizes include;

  • 25kg Polypropylene Sacks
  • 500kg Bulk Bags
  • 1000kg Bulk Bags

With other selected packaging options available on request. Please note minimum quantities apply for all products and additional products are available on request. 


Steve Williams

Sales Manager

Ph: +64 27 553 0846

E: seed@midlands.co.nz

Brett Colgan

Sales Manager Pulses

Ph: +64 276 867 328

E: seed@midlands.co.nz

Peter Burton

Sales Manager Cereal Seed & Grain

Ph: +64 27 444 5122

E: seed@midlands.co.nz