Global Quality Assurance – Trusted Standards Across Seed, Honey & Nutrition

Global Quality Assurance – Excellence Across Seed, Honey & Nutrition

At Midlands, quality is more than a standard—it is a promise embedded into every stage of our operations. Across our Seed, Honey, and Nutrition businesses, we uphold rigorous quality assurance programmes, international certifications, and fully integrated systems that ensure every product meets the expectations of global customers. From farm and hive to processing and export, our commitment to quality, safety, and sustainability is reflected in every shipment we deliver to over 60 international markets.

A Unified Approach to Quality

Quality at Midlands begins with a clear philosophy: it is built into every process rather than inspected in at the end. Our vertically integrated operations allow us to oversee every step of production, from sourcing raw materials to final product delivery. This approach ensures that our products consistently meet international standards and customer specifications.

• Rigorous Raw Material Selection: For seeds, we work with trusted growers and carefully selected varieties to guarantee the best yield, genetic purity, and suitability for both local and international markets. Our honey originates from healthy, well-managed hives that produce pure, monofloral, and multifloral honey. For oils and superfoods, only the finest seeds and raw ingredients are processed under strict quality controls.
• Integrated Production Controls: Across all businesses, advanced technology and controlled processes safeguard quality. Precision agriculture systems, including GPS-guided planting and spraying, improve seed quality and yield. Honey production benefits from automated extraction and filtration, while oils and superfoods undergo controlled extraction and nutritional profiling.
• Independent Verification: All our quality measures are validated by independent IANZ-accredited laboratories, alongside in-house testing. This ensures that our certifications and customer guarantees are credible and reliable.

By combining these measures, Midlands provides a global standard of excellence that underpins every product we deliver.

Traceability: From Source to Customer

Traceability is a core pillar of our quality system. Through fully integrated supply chains, Midlands can provide complete provenance for every seed, jar of honey, or oil product we produce.

• Seed Traceability: From planting and crop management to harvest and storage, every seed is tracked to maintain genetic integrity, purity, and quality.
• Honey Traceability: We monitor every hive, queen bee, and honey extraction batch. This ensures compliance with UMF™, monofloral, and other certification standards.
• Nutrition Traceability: From the planted seed to final cold-pressed oils and superfood ingredients, we maintain closed-loop control over quality and authenticity.

Our traceability systems guarantee that customers and regulators can always verify the origins and processing of our products, building confidence and trust in every delivery.

Global Standards & Certifications

Midlands is committed to exceeding global standards across all products, supported by rigorous internal programmes and internationally recognised certifications.

• Food Safety & Quality: HACCP, SQF Level 3, GMP, and RMP ensure safe and consistent production.
• Organic & Ethical Certification: AsureQuality Organic, USDA NOP, Kosher, Halal, and IFOAM recognition verify the integrity of our organic and ethical claims.
• Environmental Responsibility: Toitū Net Carbon Zero Organisation certification confirms our commitment to sustainable production and reduced greenhouse gas emissions.
• Export Compliance: FDA, GACC, and SES registrations streamline the delivery of our products to key global markets, ensuring timely and compliant exports.

We continually monitor and update our compliance programmes to meet evolving international requirements, guaranteeing that our customers can trust every batch.

Seed Quality Assurance

Midlands Seed sets the benchmark for world-class seed quality. Our programmes are designed to maximise yield, genetic purity, and market suitability.

• Controlled Field Management: Our team implements best practice agronomy, precise seeding, and interrow spraying using advanced GPS-enabled equipment.
• Counter-Season Production: By leveraging New Zealand’s unique climate, we provide Northern Hemisphere customers with off-season seed production, supporting year-round supply.
• Testing and Analysis: Every seed lot is tested against international standards for germination, purity, and disease resistance. Certificates of analysis validate compliance for global buyers.
• Certifications: FSANZ, HACCP, AsureQuality Organic, NZGSTA membership, and ISF participation reinforce our commitment to quality at every stage.

Through these measures, Midlands Seed consistently delivers superior seeds, including high-value vegetable hybrids, forage seed, pulses, cereals, and oilseeds.

Honey Quality Assurance

Our honey production combines artisanal expertise with advanced technology, ensuring purity, flavour, and consistent texture across every batch.

• International Standards: Every jar of honey is verified through metal detection, weigh checks, and independent laboratory testing. Monofloral honey is certified for pollen composition, colour, conductivity, and sugar spectrum.
• Sustainability: Toitū Net Carbon Zero Organisation certification confirms our honey operations are environmentally responsible.
• Independent Verification: Accredited laboratories test for contaminants, antibiotics, GMO presence, and other potential quality risks.
• Ethical and Safety Compliance: Halal, Kosher, glyphosate-free, and phthalate-free certifications ensure products meet strict ethical and safety standards.

By combining these quality systems, Midlands provides reliable honey supply for global brands, retailers, and food service clients, with guaranteed authenticity and traceability from hive to export.

Nutrition & Superfoods Quality Assurance

Midlands Nutrition emphasises quality from raw material sourcing to final processing:

• Controlled Extraction: Specialty oils are cold-pressed under temperature-controlled conditions to preserve nutritional integrity.
• Analytical Verification: In-house and independent testing confirm fatty acid profiles, micronutrient levels, and microbiological safety.
• Food Safety Compliance: HACCP-based Food Safety Programmes, FSANZ compliance, and organic certifications ensure high-quality, internationally compliant products.
• Traceability & Integration: Close integration with Midlands Seed ensures knowledge of the raw material origin, supporting product integrity and reproducibility.

This meticulous approach ensures that oils, seeds, and superfood products consistently deliver both quality and nutritional value to global markets.

Technology and Expertise Driving Quality

Across all operations, Midlands leverages advanced technology and specialised expertise:

• Precision Agriculture & Pollination: GPS-enabled equipment and specialist pollination services enhance seed yield and quality.
• Processing Automation: Honey, oils, and superfoods are processed with advanced machinery and monitored for consistency.
• In-House Laboratory Capabilities: State-of-the-art analytical equipment enables rapid testing and certification for all products.
• Research-Driven Innovation: Continuous R&D in seed breeding, honey formulations, and nutritional profiling ensures Midlands remains at the forefront of global quality standards.

By combining technology with experience, Midlands delivers products that are consistent, safe, and globally competitive.

Sustainability, Responsibility & Ethical Practices

Quality at Midlands extends beyond product specifications to environmental and social responsibility:

• Carbon Neutral Operations: Toitū Net Carbon Zero certification demonstrates measurable and verified emission reductions.
• Ethical Sourcing: No child labour, compliance with Sedex standards, and responsible supply chain oversight.
• Bee and Biodiversity Support: Partnerships with FutureBees NZ and Trees for Bees protect pollinators and local ecosystems.
• Sustainable Production Practices: Across seeds, honey, and nutrition, environmental impact is minimised through careful resource management.

Our holistic approach ensures that quality is both measurable and responsible.

Why Midlands is Your Trusted Global Partner

Choosing Midlands means choosing a partner committed to excellence:

• End-to-end quality assurance across Seed, Honey, and Nutrition businesses
• Global certifications and compliance for international markets
• Proven traceability from source to customer
• Sustainable, ethical, and environmentally responsible production practices
• Advanced technology and expert teams dedicated to continuous improvement

By embedding quality, traceability, and sustainability into every operation, Midlands delivers superior products that meet the expectations of global buyers and consumers alike.