Midlands: Quality Manuka “Honig” for German Brands
30 April 2025
Here in the heart of New Zealand, where the Mānuka tree thrives in our hillsides, we at Midlands are passionate about bringing you the very best Mānuka honey that the world has to offer.
For years, we’ve been quietly going about our business, nurturing our bees and carefully harvesting the liquid gold that international markets have fallen in love with. We offer flexible supply options, providing 100% authentic Mānuka honey for private label branding, under the Midlands brand, or in bulk quantities as a bulk supplier.
Over time, we’ve developed strong relationships with nations across the globe - including a special connection with our friends and partners in Germany.
We understand the German market - its commitment to quality, its rigorous standards and its appreciation for authenticity. That’s why we’ve made it our mission to not just meet, but exceed the expectations of German businesses looking for that sweet, premium Mānuka honig that defines our landscape.
As a trusted Mānuka honey supplier, we’re dedicated to providing exactly what your brand is looking for.
More Than Sweetness: The Midlands Difference
When you choose Midlands, you’re choosing Mānuka honig that is consistently measured and tested to meet the UMF (Unique Mānuka Factor) standard. This standard isn’t just a number on the label, but an independent and scientifically verified result that guarantees the purity and potency of our honey.
The UMF grading system measures the unique signature compounds that are naturally present in genuine Mānuka honig, including Leptosperin, DHA, and Methylglyoxal (MGO). As a leading Mānuka honey supplier, we’ve gone out of our way to ensure all our honey meets this extremely stringent standard.
Among its other certifications, Midlands achieves some of the highest compliance rates in our industry. Our most recent SQF audit (which measures food safety and quality management) was awarded 99% honey compliance. This measures the fundamental food safety controls in place, as well as the hazard analyses in place and the corrective actions that prevent poor quality or contamination.
99% is incredibly high - and Midlands is SQF Level 3 certified, which places it within the top percentile of food safety compliance. We’ve been meeting this peak standard of testing since 2021.
Our Mānuka honig also includes a GMP certification - which means our manufacturing processes have been independently verified - and an RMP registration, which means we have risk management programmes that manage hazards and other risk factors.
For our beloved German partners, this wide range of certifications provide a crucial reassurance - it’s a clear and globally recognised stamp of authenticity for the Mānuka honig that we source. You can be confident that Midlands honey is 100% authentic, and that it truly possesses the remarkable properties that make it so widely sought after.
It’s transparency you can trust - and in the world of natural products, that’s invaluable when choosing a Mānuka honey supplier. We offer consistent bulk Mānuka honey supply, as well as private label or branded Mānuka honig with this guarantee.
The Reliability of In-House Laboratory Testing
We don’t just rely on the external certifications.
At Midlands, we take quality control to the next level - providing rigorously tested Mānuka honey that’s been meticulously examined and approved. That’s why we’ve invested in our very own state-of-the-art, in-house laboratory.
This is a dedicated, independent facility staffed by experienced professionals, who ruthlessly test every batch of our Mānuka honig. This ensures that as your chosen Mānuka honey supplier, we’re consistently delivering excellence.
Although our laboratory conducts several essential tests to ensure safe, pure and genuine Mānuka honey, we also have the capacity for further testing if required. As part of our rigorous testing protocol, we have samples of our honey routinely sent to IANZ-certified laboratories, which independently verify all of our honey.
Why is this important, especially to the German market?
We understand the German dedication to precision and scientific validation. Our in-house lab allows us to conduct rigorous testing for a wide range of quality markers, ensuring that every drum of Midlands Mānuka honey meets our exceptionally high standards. We can provide detailed analysis for each honey batch, giving you complete confidence that what the label reads is exactly what’s inside.
This level of control and transparency is something we know resonates deeply within German businesses who prioritise quality assurance above all else, when it comes to selecting a private label or bulk Mānuka honey supply source.
Navigating The EU Maze - Compliance Made Easy
Importing natural products into the European Union can sometimes feel like navigating a complex maze of regulations and compliance standards. That’s where our dedicated in-house compliance team comes in.
Run by Technical Manager, Beth Mitchell, the team ensures our Mānuka honig meets all requirements. We stay up-to-date with the latest EU requirements, ensuring that our 100% authentic Mānuka honey meets every stringent criteria set by the region’s border control.
A crucial aspect of this is managing the often challenging logistics of shipping honey products into the EU, where part-shipment containers that are processed through hubs, like Singapore, can unfortunately lead to border rejections - since the “product of New Zealand” status is sometimes lost upon reopening.
Orders that utilise full containers, or direct airfreight will usually avoid this complication, but it highlights the intricacies involved in shipping products into the EU - and the potential added costs.
However, as your reliable Mānuka honey supplier, we can handle all types of complexities. Our experienced internal logistics team will play a vital role in navigating these challenges and ensuring an efficient delivery.
From labeling and documenting, to food safety and transportation for tested Mānuka honey, our team works tirelessly behind the scenes to make the import process as smooth and hassle-free as possible for our German partners.
Beyond this, our experience of working with German clients has extended to understanding the nuances of German business culture - the importance of clear communication and the value of long-term partnerships built on trust and mutual respect.
For German brands, consistency and reliability are paramount when it comes to bulk Mānuka honey supply. We know the importance of getting things right the first time, every time. This proactive approach to compliance saves you time, resources and potential border-related headaches.
It means you can focus on what you do best - building your brand with a premium product you can rely on from a trusted Mānuka honey supplier.
Let’s Talk Honig - Your Mānuka Honey Supply Awaits
If you’re a German brand that’s looking for a reliable Mānuka honey supplier of premium, UMF-certified Mānuka honig, we invite you to get in touch with our team at Midlands.
We’re confident that our dedication to quality, our rigorous testing standards and our deep knowledge of the German market will make us the perfect partner for your business’ bulk Mānuka honey supply.
We believe that the quality and integrity of our Mānuka honig speaks for itself. But our commitment to our German partners goes further - we’re happy to answer your questions, provide any documentation you need for our tested Mānuka honey and ensure a successful, long-term partnership for all your Mānuka honey needs.
Experience the Midlands difference, where the purity of New Zealand meets the precision you expect in your Mānuka honig. We look forward to building a successful and sweet partnership with you.