Why Your Manuka Honey Business Needs A Packing Facility

October 28, 2021

From the bees to your customers’ spoons, you’ll want to make sure that packaging is the best it can be. A product as delicate as Manuka honey will require jars or packets that protect and savour.

This article will outline why you should be concerned with the type of packaging your private-label Manuka honey products require. Genuine Manuka honey can be very potent, and as such, it requires a specific container to ensure that purity is retained.

Craft, Package & Distribute Quality Products

The key to success will depend on who you partner with during the Manuka honey packaging process. Keep an eye out for a dedicated staff that can assist in developing your brand and products. Additionally, this team will likely be aware of the high-quality packaging standards needed for pure UMF Manuka honey.

Seeking a partner who can offer a total honey solution for your customers is vital. A team that understands what your audience is looking for in a brand will assist in your business’s success.

An effective partner should be able to provide the following:

  • Turnkey solution to fit specific needs
  • Wide range of packaging options
  • Brand & new product development
  • Marketing support & insight
  • Label design and compliance
  • Testing & certifications

Why Quality Packaging, Production & Supply Are Connected

A turnkey honey solution for your customers will need to be a well-oiled operation. 100% pure New Zealand Manuka honey crafted by expert artisans must be readily available to ensure a constant supply.  While the packaging is the key to commercial success - any Manuka honey company will require a continuous supply.

Partner with a group that can offer you the certainty of supply. A robust procurement team will have strong networks across the country. To accommodate such a honey volume, this partner should have ample freight resources to ensure timely delivery. Ideally, you’ll want an all-year-round supply.

Premium Honey Packaging Solutions For Your Customer

Business in the Manuka honey industry does not need to be difficult - allow it to be an easy and enjoyable experience. A well-rounded partner will be able to provide several packaging solutions that have been developed specifically for transporting and preserving Manuka honey products.

Furthermore, an industry-leading manufacturing operation guarantees you the highest quality products. A business that can deliver without compromising form or function will provide you with premium Manuka honey and expert advice.

Find a comprehensive packaging facility that can supply you with:

Your dream partner should have the capabilities to provide you with a range of colour and size options for jars and lids. Custom shapes and sizes will differentiate your brand and place a unique stamp on the Manuka honey market.

Find A Honey Packer That Meets Higher Standards

With modern technology, there is now the means to produce new packaging without human contact. A touch-free production process will allow for zero contamination of the product and provide a higher surface finish with no leaking.

Additionally, focusing on high-quality production processes and quality assurance standards should be at the forefront of all packaging. Therefore, a purpose-built packing facility should operate as a HACCP national programme certified as an SQF food production facility. Moreover, these certifications will give your product customer confidence due to verifications from the Ministry of Primary Industries.

Why Midlands Apiaries Is A Great Partner For Private-Label Manuka Honey

Midlands Apiaries offers the services of a state-of-the-art packing facility and a highly knowledgeable marketing team. So if you’re looking to bring an amazing brand to market, our team of professionals can plan a pathway to your launch. With an extensive network of honey supplies, laboratories, and state of the art packing facility - Midlands Apiaries can provide your business with everything it needs.

Additionally, as the largest New Zealand supplier of wholesale Mānuka honey globally, Midlands Apiaries knows a thing or two about quality. An accredited laboratory tests each batch of Mānuka honey from Midlands Apiaries for certification. We are very aware of the stringent requirements set forth by UMFHA (Unique Manuka Factor Honey Association) and exceed the minimum chemical requirements for certification.

Get in touch with us today for more information about how Midlands Apiaries can make for a beneficial partner in your budding business.

references
Article by
Charli Harrison

MBus (GMM)

Charli holds a Master of Business in Global Management and Marketing, with undergraduate degrees in Business Management and Sport Management, including a focus on nutrition. A former chef with a Certificate in Food & Nutrition, Charli brings practical product knowledge alongside commercial expertise. With over eight years’ experience in the agriculture sector, spanning honey, nutrition, and seed, Charli works closely with integrated supply chains, quality assurance, and export-focused B2B markets.

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