overview
About Primal By Nature
Primal By Nature offers premium Manuka Honey (UMF 5+–32+) in glass jars, produced by Midlands Apiaries using research-driven production and a vertically integrated supply chain. Independent laboratory validation ensures high-quality, traceable honey for consumers and FMCG buyers.
Primal By Nature is a pledge to deliver nothing but natures finest Mānuka Honey. Nothing added and nothing taken away. Raw and unpasteurised, pure, authentic, genuine.
Superior quality in premium glass jars
Primal By Nature celebrates the primal, natural and rugged side of New Zealand. We take the best nature can offer and craft it to into the finest Mānuka Honey and place it in premium glass jars. Food stored in glass, simply tastes better. Glass is a non-porous material that maintains the “good taste” of healthy food. It provides a natural packaging alternative to plastic, offering more options for consumers to reuse as well as contributing to the health of the environment with having a higher compliance of recycling
DNA Tested and Certified
All our Mānuka is DNA tested and certified to ensure it is always 100% pure and genuine Mānuka Honey. All our Mānuka Honey it independently tested to ensure it passes a DNA test to authenticate it as monofloral Mānuka Honey. This test extracts the DNA from the pollen and confirms that there is adequate pollen from the Mānuka plant in the honey for it to be regarded as Mānuka honey.
Available for Export and International Distribution
Our Primal By Nature brand has an already established domestic market and we welcome enquiries from domestic retailers. If you are looking for a high quality New Zealand brand for your local market, please get in touch.
references
Uses
Primal By Nature Ready for Market
Primal By Nature Manuka Honey is ideal for daily consumption, premium wellness routines, gifting, and gourmet culinary use. The brand is commonly sold through gift stores, high-end retailers, and pharmacies, appealing to customers seeking luxury and authenticity. These products are ready for global distribution straight off the shelf, with the flexibility to customise certain elements for specific market requirements, while remaining a brand-led offering rather than a private label solution.
variants
Sizes & Packaging
Wide Range of Primal By Nature Products Currently Available in Market
We offer a wide range of retail ready Mānuka honey in a variety of UMF strengths and jar size to suit your market needs. Minimum order quantities apply.
Other packaging may be available on request. Minimum order quantities apply.
Primal By Nature Retail Ready
Manuka UMF 5 (MGO83+)+ through to UMF 32+ (MGO 1800+)
Manuka 250g Jar
Manuka 400g Jar
Technical Info
Bringing Primal By Nature to your Customers
Retail Positioning & Market Fit
Raw, premium Manuka honey for discerning consumers seeking authenticity and luxury.
- Raw, unpasteurised, nothing added
- Premium luxury positioning
- Appeals to health-conscious and gourmet buyers
Packaging & Retail Readiness
High-quality glass jars communicate luxury and preserve honey integrity.
- Premium glass jars, shelf-ready
- Single-source packing for batch integrity
- UMF™ certified, independently verified
Export Performance & Supply Assurance
Globally available with rigorous quality control and batch validation.
- Distributed in New Zealand, Europe, USA, Canada
- Tested in IANZ-certified laboratories for authenticity and shelf-life
- Secure, traceable supply from remote NZ landscapes
Certifications
New Zealand Origin
Toitu Net Carbon Zero Organisation Certified
SQF Level 3 Certified
HACCAP Certified
GMO Free Product
Halal Certified
Kosher Certified
Sedex Registered
GMP Certified
RMP Certified
FDA Registered
GACC Registered
Korea MFDS Registered
SES (Secure Export Scheme) Registered
Why us
Why Choose Primla By Nature for your Business
Our vertically integrated supply chain guarantees traceable, consistent, and high-quality honey. Backed by research, accredited laboratory testing, and advanced production technology, Midlands delivers Honey and Lime with safety, flavour, and reliability for retail and FMCG markets worldwide.
What we can help you with
- Premium Honey and Lime blend with smooth taste and consistent quality
- Fully traceable production through vertically integrated supply chain
- Independent laboratory testing for safety, potency, and purity
- Carbon-zero, environmentally responsible production
- Premium glass packaging
- Reliable global export and logistics services
Why us
We've got your export and logistics covered.
Our experienced team is well-versed in managing exports and logistics, ensuring smooth delivery of products worldwide. From concept to delivery, we provide comprehensive support to meet your needs.
We're a member of Secure Exports Scheme (SES) — New Zealand’s Authorised Economic Operator programme. This allows for decreased wait times regarding Customs declarations, and we also get priority regarding trade disruptions — a key advantage when shipping bulk Marrowfat peas to markets in Australia, Canada, China, Hong Kong, Japan, South Korea, Singapore and the United States.
our capabilities
Why choose Midlands Honey?
Frequently asked questions
Welcome to our FAQ section, where we answer the most common questions about our products and their uses. From nutritional benefits to processing tips, we aim to provide clear, practical information to help you make informed decisions—whether you’re a food manufacturer, distributor, or ingredient buyer.
What is Primal By Nature honey?
Primal By Nature offers premium, naturally sourced New Zealand honey with bold, distinctive floral flavours. Its high quality and provenance appeal to both health-conscious consumers and private label honey brands.
Is manuka in a glass jar better?
Manuka honey in a glass jar is often preferred because glass is non-reactive, preserves flavour and aroma, and protects the honey from heat and light that can degrade quality. Glass jars also enhance shelf appeal, making them a popular choice for retail-ready and private label Manuka honey brands.
Still have questions?
Got more questions? We’re here to help. Whether it’s about product options, applications, or bulk supply, our team can provide the answers you need - quickly and reliably. Get in touch and let’s find the right solution for your business.
Primal By Nature
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Contact us
We look forward to hearing from you.
Direct Contacts
Tasman Walker
BCom (Mktg) | BSc (Psy)
Honey Sales - Asia & Australia
Midlands Apiaries
+64 27 237 6318honey@midlands.co.nz
Hamish Finnie
BSc (Food Sc. & Hum. Nutr.)
Honey Sales - Greater China Region
Midlands Apiaries
+64 27 405 1273honey@midlands.co.nz
Nick Kerr
BCom (Hons)
Honey Sales - North America & Europe
Midlands Apiaries
+64 27 807 9849honey@midlands.co.nz
