Company values.

Company values

Mission Statement

In partnership with customers and suppliers, Midlands takes pride in providing quality products and services derived from the arable industry. This is achieved through innovation, sound business ethics and a productive team environment.


To be the leading high-value arable production and marketing company in New Zealand.

Our Values

Our values are the building blocks of who we are — as people, a business and a brand.

  • Our People
    We empower our people, giving them the freedom to think big
  • Partnerships
    We build long term partnerships based on trust, because it is the right thing to do
  • Innovation
    Innovation and research are the backbone of our company
  • Reliability
    We always do what we say we'll do
  • Quality
    World leading quality is our benchmark
  • Safe & Sustainable
    We work in a safe and environmentally sustainable way